A few months ago, I was speaking with one of the RMJ customers about how he is tracking his trailers. As a FedEx contractor, he does not own any of his own trailers, but instead his drivers deliver FedEx trailers to specified locations. He then went on to explain that these FedEx trailers have had GPS trailer tracking installed by FedEx to handle trailer management.
After learning this information, I was immediately curious as to how he thought trailer tracking was helping him. So, I asked him how he believed that trailer tracking was helping with some of the challenges he faces as a business owner. His answer opened my eyes to some of the realities of how trailer tracking really helps business owners take control of trailer management.
Through my conversation with this RMJ customer, I was able to recognize the advantages of using GPS tracking technology to not only track vehicles, but also how tracking trailers, containers, and other equipment can help businesses make operational improvements. I’ll share this insight and more below.
The Top 3 Advantages of GPS Trailer Tracking
We often hear from customers that compliance is their number one priority, as it should be. Failure to comply with FMCSA requirements can be financially devastating to a business, and in some cases, result in business closure. However, in our experience, it is rare to come across a small to mid-sized fleet owner who loses sleep over operating efficiencies. Perhaps the following three advantages of GPS trailer tracking will help to broaden this perspective.
- Saves time when locating trailers
- Improves trailer utilization
- Gives your customers peace of mind
GPS Tracking Technology Saves Time
Think about the amount of time it takes to locate a trailer or other equipment. If you are already using GPS trailer tracking, it might have taken you maybe a minute or two to log-in, view the map and locate any one trailer.
If you are not already using trailer tracking, you might have tried to get someone on the phone to verify the location of the trailer. Depending on the availability of this person or this person did not know, verifying the location of your trailer might have taken upwards of an hour.
Trailer tracking gives users immediate access to the location of multiple trailers all at once, which simplifies trailer management and reduces time spent on the phone.
Improving Trailer Utilization
Once you can quickly determine where trailers are located, you might begin to wonder why there are so many clustered in one location. Or, maybe you have a customer who needs service and you want to know which of your trailers are closest to that customer.
Traditional trailer management no longer makes the cut. To gain and keep customers, your service must be fast and organized. Customers what to know where their cargo is and how long it will take to get to its destination.
Giving Your Customers Peace of Mind
Roughly, 30 billion dollars of cargo is stolen every year in the United States alone. As such, your customers may worry about the safety of their cargo. With sensors and location management tools, such as GPS tracking devices, you can safeguard your customer’s cargo during transportation. If a door is opened during transportation or if a trailer is dropped in a suspicious location, you will be notified right away.
Additionally, your customers want to know that their cargo is in the right hands, so when they want an update on the status of their shipment, they expect that you can give it to them as quickly as possible. With this information right at your fingertips, you will be able to give your customers the confidence that they have made the right choice.
Trailer management is a tough undertaking, but anyone who is using GPS technology to track and manage trailers will tell you that they did not how they went without it before.
How about you? Are you using GPS technology to maximize trailer utilization? Tell us about your experience in the comments.